pwc us

• IAB Says U.S. Podcast Ads Generated $314 Million Last Year, Pegs 2020 Tally At $659 Million
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year

  The IAB's semi-annual Internet Advertising Revenue Report found that total online advertising revenue amounted to $72.5 billion in 2016.

  
• Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017

  Online ad revenues reached an all-time high of $15.9 billion in the first quarter of 2016, a 21% year-over-year increase from the first quarter in 2015.

  
• Digital Advertising Produced $49.5 Billion In Revenue In 2014

  The IAB and PwC US reported a $49.5 billion revenue for the digital advertising industry in the 2014 edition of the IAB Internet Advertising Revenue Report.

  
• Online Video Ad Revenue Is Up 24% In The Past Year