precise tv

• Precisify to buy into the creator economy on the heels of $26M investment
• Kids have the best ad recall on YouTube long-form videos

  The latest edition of Precise TV's PARK report showed increasing adoption of YouTube Shorts as well as strong results on long-form videos.

  
• For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads

  The latest PARTY report from Precise TV shows how YouTube Shorts and TikTok ads lead to varying levels of purchase intent.

  
• Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool

  Video advertising platform Precise TV is helping brands reach users under 18 by launching a targeting and measurement solution called PACE.

  
• Toy wonders: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube
• YouTube leads Twitch in survey of teenage gaming habits
• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it