pre-roll advertisements

• Healthcare Clinic Uses YouTube Pre-Roll Ads To Stop Everything Viral, Even Videos
• YouTube Launches Fan Finder To Show Channel Trailers To Potential Fans

  YouTube's new 'Fan Finder' service will turn channel trailers into pre-roll advertisements that will be broadcast to potential subscribers.

  
• Choosing Pre-Roll Ads On YouTube Will Be More Impactful Than Hulu

  YouTube is testing out Hulu-style pre-roll ad choices to increase recall and allow view counts to more accurately reflect an ad's success.

  
• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad

  A study by TubeMogul has revealed that users who sit through an entire pre-roll ad are 12.2% more likely to associate the ad with the brand.

  
• Fullscreen To Spend A Cool Million On Marketing For Smaller Channels