pop-up store

• Rooster Teeth’s Retail Pop-Up Store ‘The Coop’ Draws 10,000 Shoppers in Four Days
• Rooster Teeth Opens First Pop-Up Store In Los Angeles For Its Geoff Ramsey Collection

  Merchandise accounts for 20% of Rooster Teeth’s overall revenues, the company says. Advertising is the biggest piece of the pie, accounting for 25% -- of which only “a portion” is derived from YouTube.