“Podcasting will grow in the next two years by leaps and bounds,” IAB Media Center vice president Eric John said at the Upfront, per Deadline. “Advertisers are benefiting from new technologies developed to serve these marketplaces, to make podcast advertising more dynamic and measurable than ever before.”
podcast upfront
- Here are the schedules for the 2022 NewFronts and Podcast Upfront
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The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023
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SuChin Pak, Gaby Dunn, Heather McDonald Named Co-Hosts Of IAB’s ‘Podcast Upfront’
The Interactive Advertising Bureau has tapped veteran journaist SuChin Pak to serve as the host of its 2021 Podcast Upfront -- an advertiser-focused event previewing upcoming audio releases, marketing opportunities, and industry-wide insights.
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As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO
After 14 years, the Interactive Advertising Bureau (IAB) -- a trade association focused on the digital media sector, which annually hosts the Digital NewFronts and the audio-focused Podcast Upfront -- will see a changing of the guard.
- Franchesca Ramsey Tapped To Host IAB’s ‘Podcast Upfront’, Which Has Registered 2,500 Attendees
- IAB Says U.S. Podcast Ads Generated $314 Million Last Year, Pegs 2020 Tally At $659 Million
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