mtv

• Caution Flags Raised at NYTVF Industry Day
• Four Conclusions from Madison Avenue

  For the uninitiated, Advertising Week is billed as 'North America's premier gathering of cutting edge communications leaders.' So, one might assume that a panel at such a cutting edge conference named 'The Future is Now: Digital Video' would celebrate the ascendance of broadband content. Unfortunately, the conversation seemed more focused on beating the drums of fear for a threatened medium, broadcast television, than about video as the future of entertainment.

  
• MTV Rediscovers Music with 'Five Dollar Cover' but it Doesn't Sound Right

  
• Brewer's '$5 Cover' Loves Musicians In Underwear

  Review of MTV\'s music drama web series \'$5 Cover\' from creator Craig Brewer showing life on the Memphis indie music scene.

  
• MTV Explores Vintage Nature Videos in 'Hinterland Tales'
• New Reality Series Urges Women to Find Inner 'Broad'
• SXSW Offers Sneak Peek at Music for '$5 Cover'
• Web Series Jump to MTV
• MTV Orders Up 'Private High Musical'
• 'CollegeHumor Show' Debuts on MTV
• The College Humor Show Premiers Tonight on MTV
• MTV, Electric Farm to Air Vampire Web Series 'Valemont'