Blue Wire acquires podcasts led by influencers and turns creators into hosts. That strategy will bring an estimated $10 million in ad revenue.
Mountain Dew
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Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air
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How do you earn $10 million in yearly ad revenue? Turn influencers into podcasters.
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Mountain Dew Launches First Brand-Owned MCN, ‘Green Label’, With D-Trix, Others (Exclusive)
Mountain Dew says its influencers -- including D-Trix, Josh Katz, and Nigel Alexander -- have amassed a total of 650 million YouTube views.
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PewDiePie, Mountain Dew Host Fan Fiction Contest
PewDiePie, now boasting 34 million subscribers on his YouTube channel, has teamed up with Mountain Dew to host a fan fiction contest.
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Top 10 Savviest Brands On YouTube In 2014
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What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover
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Production Of Polaris’ Branded ‘Game Jam’ Shut Down On Day One
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Devin Super Tramp And Mountain Dew Fly Down Massive Slip N’ Slide
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Quick Clicks: Craigslist Web Series, Break’s Dew Pilots, ‘Level 26’, ‘inTransit’
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Quick Clicks: 'Circle of Ei8ht' Finale, 'Comicbook', YouTube Sports
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'Circle of Eight' Moves In on MySpace, What Do You Think?
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'Circle of Ei8ht' Trailer Freaks Us Out on MySpace
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