michael le

• ‘Ashfall’ taps TikToker Michael Le for cosplay countdown series
• TikTok Megastar Michael Le To Debut Brat TV-Produced Facebook Series ‘The Shluv Family’ (Exclusive)

  TikTok star Michael Le, who goes by JustMaiko on the microvideo app, is set to headline a brand new Facebook reality series entitled The Shluv Family, which will follow Le and his social media-famous family as they compete in extreme challenges over the course of 11 episodes.

  
• In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok

  Walmart is taking its relationship with TikTok to the next level. After running hashtag challenges on the buzzy video network -- and even seeking to take an equity stake in the Bytedance-owned app alongside Oracle -- Walmart said that it would host a first-of-its-kind, shoppable live stream tonight in honor of the holidays.

  
• Snapchat Taps Michael Le, Dytto To Host Interactive Dance Series, With Potential For Viewers To Monetize (Trailer)

  This Saturday, Snapchat will premiere its latest Snap Original series -- an immersive and interactive dance show called Move It! that harnesses the platform's signature AR Lenses and also provides viewers with a chance to monetize via Snapchat's new Spotlight product. The show sees Snapchat explicitly coming for the viral dance trends that proliferate on competitor TikTok.