Noted digital media exec Meridith Rojas has joined Swiss computer peripherals manufacturer Logitech as its global head of creator marketing.In this role, Rojas -- who co-founded and served as CEO of DigiTour, a producer of live events featuring social media talent -- will focus on helping to shape Logitech’s relationships with Gen Z, working with gaming and entertainment brands and tapping into her relationships with digital creators.
meridith rojas
-
Logitech Launches ‘Song Breaker Awards’ To Celebrate TikTok Trendsetters Brian Esperon, Keara Wilson, More
-
DigiTour Co-Founder Meridith Rojas Named Logitech’s Global Head Of Creator Marketing
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Spotify is doing creator memberships, and also AI-generated podcasts

- Two-thirds of consumers go to TikTok Shop to discover new products and brands

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- At Cannes, ByteDance brings generative AI films into the market







