matt navarra

• TikTok tests 60-minute videos
• TikTok is testing a 30-minute maximum length for its uploads

  Social media consultant Matt Navarra has discovered that TikTok is testing 30-minute uploads for some users on iOS and Android.

  
• TikTok is testing videos with longer runtimes. Will it give users their 15 minutes of fame?

  TikTok is running a test that would raise the platform's maximum upload time to 15 minutes, which could bring in more long-form content.

  
• Getting lost in longer TikTok videos? A new feature will help.

  TikTok's new "video scrubbing thumbnails" will make the short-form king a stronger challenger to YouTube's long-form domination.

  
• TikTok doesn’t want to be called a social media platform. Can it prove it isn’t one?
• TikTok may help you find those lost gems with ‘Watch History’