masthead

• YouTube Launches Largest ‘Masthead’ Ad Format On TV Screens Globally
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens

  YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.