March Madness

• The NCAA Vault Is A March Madness Fan’s Best Friend
• NCAA Starting March Madness Early With On Demand Channel

  The NCAA has launched an On Demand YouTube channel featuring dozens of videos from the Men's Basketball Division I March Madness Tournament.

  
• March Madness Streams 12.7+ Million Hours of Basketball

  The 2011 Final Four and NCAA March Madness on Demand website and iPhone, iPad, and mobile applications are up 47% in viewership over last year.

  
• SportsCenter and YouTube Team Up For March Madness

  YouTube and ESPN's SportsCenter have teamed up to release Your Highlight, giving YouTubers a chance to have their best sports highlights aired on SportsCenter.