ironmouse

• Ironmouse exits VShojo, alleges missing “significant” revenue and a $500k donation
• Kai Cenat is streaming’s king of spectacle. Here’s the hits from his record-setting subathon.

  Kai Cenat just reclaimed the record for most simultaneous Twitch subscriptions and set it at a staggering 727,700--meaning that, if all those people purchased Tier 1 subs at $4.99 a pop, he made at least $1.8 million.

  
• Ironmouse sets new Twitch sub record at 321,000

  Ironmouse is now Twitch's most-subscribed-to streamer ever. During her latest subathon raising money for the Immune Deficiency Foundation, the VTuber soared past Kai Cenat's 2023 record of 306,621 subscribers to more than 321,000--and that number's still going up.

  
• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

  Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.

  
• The first VTuber Awards achieved a peak viewership above 38,000 on host Filian’s stream
• Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it’s a sign more brands will embrace VTubers.
• “Compulsive event organizer” QTCinderella is bringing together big-name streamers for another Christmas concert
• The VTubers are coming: Ironmouse was one of the 10 most-watched Twitch streams in February
• Vshojo works with Ironmouse and other popular Vtubers. It just secured $11 million in funding.