IRL

• Snapchat puts the “social” in social media by helping its users make Plans
• The first two “Netflix House” locations will open their doors in Dallas and Pennsylvania in 2025

  Netflix is bringing its shows and movies into the real world with the first two Netflix Houses, which will both open in 2025.

  
• Facebook Gaming Introduces Non-Gaming Content Hub For Partners Called ‘Hanging Out’

  Facebook Gaming has debuted a new streaming tag for partnered creators -- or creators who have signed a contract with Facebook to set a regular streaming quota in exchange for paychecks from the social network.

  
• Twitch Says It Sees A New Crop Of Fitness Streamers On The Rise

  Twitch creator RAWRsquared combines gameplay with a daily cardio routine, and is currently streaming his marathon training sessions.

  
• Time Inc’s INSTANT Brand Launches A ‘TRL’ Analogue For Musical.ly’s Live.ly
• Third TwitchCon To Be Held In October, With Added Focus On Non-Gaming Content
• Twitch Unveils ‘IRL’ Category For Vlog-Like Content, Will Enable Mobile Broadcasting In 2017