instagram

• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Instagram opens comments on Stories as a new way to soft-launch your relationship

  Instagram has added comments to its Stories format, giving users a new way to "soft launch" their relationships.

  
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach

  Adam Mosseri helped Instagram roll out a change to its metrics that will make "views" the standard unit of measurement across formats.

  
• Twitch unbans Trump, former president now free on all major platforms

  "We reinstated former President Trump's Twitch channel," a Twitch spokesperson told PC Gamer. "We believe there is value in hearing from Presidential nominees directly, when possible."

  
• Instagram Head Adam Mosseri offers a “Creator POV”
• Meta is using AI to power brand and creator matchmaking on Facebook and Instagram
• Meta promotes original content on Instagram, launches bonus program on Threads
• Instagram is testing a program that turns creators into AI chatbots
• Want to show your Close Friends what you’re up to? Drop them a video Note on Instagram.
• Instagram invites Ice Spice, Doja Cat to celebrity row with ‘Close Friends Only’ podcast
• Instagram ends the year with some “Trend Talk” about the topics that could define 2024
• Instagram continues ‘Creators Of Tomorrow’ tradition with new list of culture drivers