instagram

• YouTube, TikTok, Meta address scrutiny with resources for teens
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations

  Meta satisfied Wall Street with its Q4 2024 earnings, and the advancement of Instagram Reels helped move the needle.

  
• Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram’s plan all along?

  Instagram creators are using growth hacking tactics to benefit from the new Trial Reels. Was that the real purpose of the feautre all along?

  
• Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels

  As Instagram announces a Breakthrough Bonus for TikTokers, it is recruiting some of the platform's big names via cash incentives.

  
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor
• Meta envisions a future where human creators share the stage with AI content mills
• Instagram gives creators a trial run for their Reels
• Instagram turns creator-led channels into two-way streets
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Instagram opens comments on Stories as a new way to soft-launch your relationship