instagram

• Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram’s plan all along?
• Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels

  As Instagram announces a Breakthrough Bonus for TikTokers, it is recruiting some of the platform's big names via cash incentives.

  
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor

  While platforms like Snapchat and Triller entreated TikTok's (temporary) refugee user base by promising them a similar scrolling experience full of videos they would like, Instagram's approach was--and continues to be--different.

  
• Meta envisions a future where human creators share the stage with AI content mills

  "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do," Hayes said. "They'll have bios and profile pictures and be able to generate and share content powered by AI on the platform…that's where we see all of this going."

  
• Instagram gives creators a trial run for their Reels
• Instagram turns creator-led channels into two-way streets
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Instagram opens comments on Stories as a new way to soft-launch your relationship
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach
• Twitch unbans Trump, former president now free on all major platforms