hyperX

• Gamer gear brand HyperX has selected 25 up-and-coming streamers who are “Queued Up” for success
• Allied Esports wants unheralded streamers to get ‘Elevated,’ so it made a web series just for them

  Chess streamer Alexandra and Andrea Botez are hosting 'Elevated,' a show from Allied Esports and HyperX that promotes little-known creators.

  
• Computer Giant HP Names Bella Poarch Brand Ambassador For Gaming Gear

  HyperX, the gaming gear division of computer giant HP, has onboarded Bella Poarch as brand ambassador. 

  
• Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry

  Esports Activate, the first esports NewFronts-style took place in the Sony Playstation Theatre in New York on Tuesday. Here's how brands and video platforms might want to approach the industry.