HyperX, the gaming gear division of computer giant HP, has onboarded Bella Poarch as brand ambassador.
Poarch, who is the fourth most-followed TikTok creator with 84 million followers and a burgeoning music career, will star in ads debuting later this fall for the Quadcast S microphone. The ads will touch on Poarch’s love for gaming, music, and streaming. As part of the partnership, the 24-year-old will also be receiving free gaming headsets, keyboards, mice, mousepads, and microphones — and exclusively use this gear in any ensuing content.
“I’m loving the opportunity to bring my style and passion for life and music to the HyperX family,” Poarch said in a statement. “I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family, and community.”
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Starring alongside Poarch in the forthcoming microphone campaign are streamer YouTube streamer and esports commentator HungryBox, FaZe Clan founder FaZe Temperrr and member FaZe Faxuty, and basketballer Semi Ojeleya.
Other HyperX brand ambassadors include footballer JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, ice hockey star Filip Forsberg, soccer pro Dele Alli, professional race car driver Sage Karam, and skateboarder Minna Stess.