It’s hard to start a career on Twitch. But Allied Esports wants to make it a bit easier.
The global entertainment company‘s content arm, AE Studios, is behind Elevated, a new web series hosted by chess-streaming sisters Alexandra and Andrea Botez.
The conceit of Elevated is simple: The show’s three-hour episodes are divided into six segments. In each one, an under-the-radar stream will take over hosting duties, so that they can show potential viewers what their content is like. While on stream, the up-and-comers will receive mentorship from guest creators, interact with Twitch chat, and schmooze with the Botez sisters.
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Two episodes of the series have been released so far, with two more set to air on March 23 and 24, respectively. The channel that broadcasts Elevated, HitPointOne, is positioning the series as a space where curious fans can diversify their streaming diet. “Tired of the same old channels?” asks a teaser for Elevated. “We got you.”
To decide which creators to feature, AE Studios scanned the fringes of Twitch, observing hundreds of unheralded streamers to find ones with untapped potential. “Creating and streaming unique, personal content that attracts a growing audience has never been more popular and competitive, and we believe Elevated can assist talented and undiscovered creators in a massive way,” said Jud Hannigan, CEO of Allied Esports, in a statement. “We created AE Studios to tell the stories in and around the lifestyle of gaming, and we’re thrilled that companies like Progressive, Tyson Foods and HyperX share a similar vision for content that extends beyond competitive gameplay.”
The sponsors of Elevated are also providing some prizes for the best streamers featured on the show. A “Leaderboard” will rank the aspirants by the number of subscribers they gain while taking over HitPointOne. The creators who ends up on top of that leaderboard will get an invite to the 2022 Esports Awards courtesy of Tyson Foods, a streamer kit from HyperX, and $1,000 cash. Progressive, meanwhile, is the title sponsor of Elevated.
HyperX also provided the set for Elevated, which you can see in the image above. The HP-owned gamer gear company is known for connecting streamers to brands.
