google ads

• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
• Google’s ads are reaching consumers “across every touchpoint” — including live sports

  YouTube's NewFronts presentation included some details about updates to the Google ad suite, which is reaching across more formats.

  
• Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist

  Barb and Kantar Media teamed up to measure YouTube like a TV channel. Google's cease-and-desist letter throws a wrench into those plans.

  
• The breakup of Google’s ad business is looking more likely. Will other tech giants be next?

  A Virginia court's decision could force the breakup of Google's ad business, which some regard as a monopoly.

  
• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business
• Is Google’s digital ad business a monopoly? The U.S. Department of Justice says yes.
• Google Applies More Machine Learning To Increase The Reach Of Ads Across Its Properties
• YouTube To Start Selling Unskippable, Six-Second ‘Bumper’ Ads Next Month
• YouTube, Mobile Ads Help Drive Q2 Revenue Growth For Google
• 30% Of All US Online Video Views In June Came From Ads