generation z

• Gen Z trusts YouTube, according to recent survey. TikTok and Facebook? Not so much.
• Generation Z More Likely To Share Branded Content Than Millennials, Loves Influencers

  Fullscreen has shared the results of a study that showed Generation Z as being more responsive to branded content than millennials.

  
• Survey: Majority Of Gen Z Respondents Are OK With Branded Content, Even When It’s Done Poorly

  A study published by Defy Media and Adweek has revealed that across all types of branded content, more than half of teens deem sponsored posts acceptable.

  
• Adrian Grenier Heads For the Farm

  Adrian Grenier and Peter Glatzer have announced the debut of Young Farmers, a documentary-style series that underscores farm-to-table values.