generation alpha

• 20 years of YouTube: 2023 was so skibidi that it made us say DaFuq!?Boom!
• Gen Alpha turns on the TV and heads to YouTube

  A U.K. survey of Generation Alpha has revealed YouTube as that cohort's most common destination on TV screens.

  
• Toy wonders: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube

  Channels like MrBeast and GamingWithJen are driving game and toy purchase intent among Gen Alpha YouTube viewers.

  
• Are brainrot memes the best way to educate Gen Alpha?

  Educators can use "pdf to brainrot" tools to convert lesson plans into a type of content that appeals to Gen Alpha. Should they?

  
• Kids say YouTube, not Netflix, is the coolest brand
• Netflix may be losing approval during the writers’ strike, but the kids still love it
• Zigazoo started as TikTok for kids. Now Gen Z is getting in on the fun.
• Generation Alpha is a thing. And it chooses YouTube and Netflix as the “coolest brands”.