gen z

• At ZCON, Gen Z creators and entrepreneurs controlled the narrative
• TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist

  A report revealed that about half of U.S. Gen Z consumers will do holiday shopping on TikTok Shop, but a separate study is quite different.

  
• TikTok is a top spot for hot political goss

  
• Kamala Harris is having a moment on TikTok. Could it put her in the White House?

  What's all this mean for the Harris campaign? Well, it means Gen Z--a historical record-setting force of Democratic voters--are throwing their weight behind her, and rallying their fellow young voters via the common language of their people: memes.

  
• TikTok announces global Youth Council informed by its study of 12,000 teens and parents
• Gen Z trusts YouTube, according to recent survey. TikTok and Facebook? Not so much.
• YouTube is still teens’ top social media site–and that popularity translates to sales
• One-third of U.S. teens use a social app “almost constantly” (and not all of them are on TikTok)
• Instagram ends the year with some “Trend Talk” about the topics that could define 2024
• Gen Z is changing. Brat’s ‘Chicken Girls’ franchise is growing up alongside its target audience.
• Zigazoo started as TikTok for kids. Now Gen Z is getting in on the fun.
• YouTube says Gen Z loves soothing videos, meme accounts, and “content that’s personally relevant to them”