fandom

• YouTube and TikTok draw music lovers, but Meta says that Instagram is the home of superfans
• The Next Wave of Fandom: Meeting Fans Where They Are

  Whether it's hip-hop heads selling taped freestyles off mixshows, music nerds blowing up message boards with debates, or UPROXX leveraging social media to help artists break through on platforms, the same rule always applies: Tapping the power of real fans will carry you further than just shouting at everyone at once.

  
• Sony just shattered a TikTok record–with a little help from 20 million comments

  To promote The Last Dance, Sony's marketing team decided to run with Marvel fans' appetite for easter eggs. It set up a campaign where people who commented specific words on videos posted by the official @venommovie account would unlock unique animations. Comment "Venom," for example, and a little animated Venom head would pop up in the center of the app screen with one of his and beloved host Eddie Brock's core catchphrases: "We are Venom."

  
• Airrack joins YouTube to unveil 2023 Culture and Trends Report, dissect “many layers of fandom”

  YouTube discussed fandoms, memes, Lofi Girl, and the creator economy (with help from Airrack) in its 2023 Culture and Trends Report.

  
• Andy Signore Settles Lawsuit Against Defy Media, Is “Looking Forward To Exposing The Truth”
• Defy Media Sells Screen Junkies Brand To Online Encyclopedia Host ‘Fandom’
• Tumblr Releases Data On Top Trending Web Celebs In ‘Fandometrics’ Blog