After announcing plans to make all original programming free next month, YouTube’s content head in the Europe, the Middle East, and Africa -- Luke Hyams -- acknowledged that the company’s content strategy is in a transitional stage.
emea
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YouTube Names Viacom Vet Alex Okosi Managing Director Of Emerging Markets, EMEA
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YouTube No Longer Commissioning Scripted Originals In EMEA, Orders 3 Education-Focused Projects
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YouTube Premium Is Readying 50 Originals For 2019. Here’s The Kind Of Content It’s Looking For.
In terms of what the service is looking for in future projects, Hyams said that it's seeking “personality-driven, authored pieces with the potential for international appeal” on the scripted front.
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Storied TV Exec Cecile Frot-Coutaz Leaves FremantleMedia To Lead YouTube’s EMEA Efforts
Under Frot-Coutaz’s tenure, Fremantle established roughly 300 YouTube channels, including destinations for The X Factor and American Idol, which collectively clocked 26.2 billion views in 2017.
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Manchester United, YouTube’s Most Popular Soccer Club, Finally Launches Official Channel
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YouTube Names Former Disney Exec Luke Hyams Head Of Originals For EMEA
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Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K.
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