e-commerce

• TikTok Shop struggled to catch on in the U.K. Now Bytedance is dialing back its e-commerce plans.
• Did you miss YouTube’s Beauty Festival? You can rewatch the entire stream online.

  YouTube showed off its e-commerce products and celebrated shopping at its second-annual Beauty Festival in Los Angeles.

  
• Shopify’s latest acquisition dovetails into its ambitions in the creator economy

  E-commerce platform Shopify will soup up its link-in-bio service Linkpop thanks to an acquisition of influencer marketing company Dovetale.

  
• ShopThing, which lets you buy the items influencers are browsing, raises $10 million

  ShopThing is an app that lets viewers shop and buy items that are featured in influencer streams. It just raised a $10 million Series A.

  
• Insights: What Will It Take For Livestreamed Shopping To Take Off In U.S.?
• Lauralee Bell Tries New Model with ‘Just Off Rodeo’