doubleverify

• TikTok narrows the measurement gap with DoubleVerify partnership
• YouTube Further Updates Ad Safeguards As Google Business Chief Says Problem Is “Small”

  “It has always been a small problem,” Google's chief business officer, Philipp Schindler, says of ads running against objectionable content.

  
• YouTube Plans Audit To Prove To Marketers That Its Ads Are Effective

  YouTube is working with the Media Rating Council to ensure that the data it sends to third-party measurement tools is properly audited.

  
• Facebook Unveils New Ad-Planning Tool, Expanded Third-Party Measurement Partnerships

  Facebook announced expanded partnerships with several of its third-party measurement partners, including Nielsen and comScore.