dms

• It’s time to slide: YouTube’s DMs are officially back
• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”

  In India, Snapchat teamed up with Kantar to study the efficacy of Sponsored Snaps and other forms of chat-based advertising.

  
• YouTube responds to “top feature request” by testing direct messages

  YouTube users told the platform that they wanted the ability to send and receive direct messages. YouTube listened.

  
• Spotify is sliding into DMs

  Spotify is launching a direct messaging feature that looks to foster a greater community spirit among its users.

  
• TikTok wants users to express themselves with in-app group chats (and stickers)