digital ad spending

• Brand Ad Spend Increased 43% On Video Platforms In 2015
• Digital Advertising Will Overtake TV Ad Spend Globally By 2017, In The U.S. By 2016

  Marketing consulting and investing firm Magna Global found digital advertising revenue will beat out television globally by the year 2017.

  
• Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital

  According to AOL’s newest State of the Video Industry report, ad buyers are shifting 10% of their overall TV advertising budgets to digital platforms.

  
• Digital Ad Spending Will Hit $41.8 Billion, Surpass Broadcast TV In 2015

  FTI Consulting found digital ad spending will hit $41.8 billion in 2015, finally surpassing the spending in broadcast television and its online services.

  
• Global Mobile Ad Spending Will Hit $159 Billion By 2018