creator economy

• The White House is inviting influencers to attend a Creator Economy Conference on August 14
• Patreon has a present for its users: Its subscriptions can now be gifted

  One day before the start of VidCon, Patreon announced several updates, including the launch of gifted subscriptions.

  
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders

  Those who plan to attend this year's Cannes Festival event can get the new Creator Pass for a curated program.

  
• Roster helps creators hire qualified specialists. It just announced its official launch.

  Roster, a platform that helps channels like MrBeast and Dude Perfect hire qualified candidates, has exited its beta period.

  
• Report: 65% of creators believe a TikTok ban would hurt their bottom line
• Fan investment platform GigaStar announces $1 million fund to back “established creators”
• Creator earnings from sponsored content projected to reach $8.1 billion in 2024
• Online video vet Will Keenan joins “business-in-a-box” platform for creators
• Linktree’s latest tool for its 47 million users is a social commerce offering
• Serena Williams’ venture fund leads €1.4 million funding round for creator business builder KLIQ
• About half of the adult TikTok users in the U.S. have posted a video
• Roblox paid out $741 million to its community of creators in 2023