creator economy

• India’s government is giving a $1 billion boost to the local creator economy
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront

  Creators like MrBeast and Colin & Samir will pitch programming to advertisers at an upfront event called the Spotter Showcase.

  
• Best Buy will make creator storefronts its new points of sale

  Best Buy is working with influencers to establish digital storefronts that will connect the retailer to the creator economy.

  
• MrBeast seeks funding at $5 billion valuation

  Top creator MrBeast is reportedly seeking an investment that would value his namesake company at $5 billion.

  
• Twitch streamers are getting “sponsorships from marquee brands” in their dashboards thanks to StreamElements
• In “State of Create” report, Patreon shows how “the TikTokification of the internet” is a double-edged sword
• Tax authorities in the U.K. are cracking down on undeclared creator income
• With Tax Day on the horizon, a startup wants to be the creator economy’s CPA-in-a-box
• Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• According to Visa, creators are now small businesses. Here’s why that matters.
• At ZCON, Gen Z creators and entrepreneurs controlled the narrative