creator economy

• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• According to YouTube’s latest economic impact report, its creators added $55 billion to U.S. GDP in 2024

  YouTube's creator economy had another blockbuster year in 2024, according to the latest edition of an Oxford Economics survey.

  
• VRChat is loading into the creator economy with an avatar store

  Virtual reality platform VRChat is making a play in the creator economy with the launch of an avatar marketplace.

  
• Sidemen launch VC firm to find the Upside in consumer tech startups

  The Sidemen are continuing to grow their creator-backed business by launching a venture capital firm called Upside.

  
• Roblox brings real-world merch to its burgeoning creator economy
• The digital economy now accounts for 18% of the total U.S. GDP
• Roblox introduces regional pricing to unlock creator revenue around the world
• Creators want to own their audiences. That’s why 59% of them now identify as entrepreneurs.
• Patreon’s latest fan engagement tool comes in the form of live video
• IAB releases full schedule for 2025 NewFronts
• Vimeo’s new product lets creators build and monetize their own streaming services
• A fresh estimate suggests that YouTube could be worth as much as $550 billion