creator economy

• Roblox brings real-world merch to its burgeoning creator economy
• The digital economy now accounts for 18% of the total U.S. GDP

  The Interactive Advertising Bureau (IAB) has published a report that shows the explosive growth of the digital economy since 2020.

  
• Roblox introduces regional pricing to unlock creator revenue around the world

  Roblox is helping its creator community unlock global revenue by introducing Regional Pricing that offers lower costs in some regions.

  
• Creators want to own their audiences. That’s why 59% of them now identify as entrepreneurs.

  Kajabi's State of Creator Commerce report details the strategies influencers are using to take control of their revenue streams.

  
• Patreon’s latest fan engagement tool comes in the form of live video
• IAB releases full schedule for 2025 NewFronts
• Vimeo’s new product lets creators build and monetize their own streaming services
• A fresh estimate suggests that YouTube could be worth as much as $550 billion
• India’s government is giving a $1 billion boost to the local creator economy
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• Best Buy will make creator storefronts its new points of sale
• MrBeast seeks funding at $5 billion valuation