creator economy

• Slow Ventures backs Steven Bartlett at $425 million valuation to help the business podcaster build a bigger brand
• Ecommerce boom pushes ShopMy to $1.5 billion valuation as firm lands fresh funding

  ShopMy has announced a $70 million funding round that values the ecommerce firm and its billions of sales dollars at $1.5 billion.

  
• YouTube’s latest economic report details €7 billion contribution to European GDP

  YouTube teamed with Oxford Economics to issue an Economic Impact Report covering the creator economy in Europe.

  
• Moist Cr1TiKaL’s $35 million YouTube earnings explain decision to turn off donations

  Moist Cr1TiKaL asked his fans to stop donating to him. After seeing his YouTube earnings, the decision makes more sense.

  
• Need a creator to capture your event? There’s an app for that.
• Trump’s tax deduction for tips lets creators keep the change
• Two creator funding platforms just crossed $10 billion in payouts
• Sony Pictures Television looks to “engage with UK content creators” through new VP of Digital
• The creator economy is still growing year-over-year, but a monetization gap is emerging
• Consolidation is here: The first half of 2025 saw 52 M&A deals in the creator economy
• YouTube’s U.K. creators want more training and recognition — and the platform is providing
• Patreon has expanded its options for creators, so it’s taking a larger cut of new users’ earnings