connected tvs

• Creators are tailoring their influencer campaigns to draw more eyes connected TVs
• GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads

  Disney, Roku, NBCUniversal, and YouTube join an ad consortium led by media buying giant GroupM. The goal is to standardize streaming ads.

  
• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it

  YouTube CEO Neal Mohan and his team unveiled new ad products for connected TVs during the Brandcast presentation at 2023 upfronts week.

  
• QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website

  QR codes aren't new, but they are having a moment in 2022, and CBD skincare brand Cannaluxe used them to drive viewers to Neiman Marcus.

  
• YouTube Kids Announces 8 Million Weekly Users, First Slate Of Family-Friendly ‘Red’ Shows