connected TV

• Two-thirds of U.S. consumers see YouTube as a “realistic destination” for movies and TV shows
• Here’s how connected TVs will help YouTube stay ahead of TikTok

  In its continued quest to take on TikTok, YouTube is looking to bring its Shorts videos to its connected TV apps.

  
• Roku Reportedly Raising $200 Million Funding Round At $1.5 Billion Valuation

  Roku, which was founded in 2002 by the entrepreneur and inventor Anthony Wood, has raised a total of $211 million thus far.

  
• One In Four U.S. Adults Watches Original Video Content Every Month

  The IAB discovered one in four U.S. adults, or roughly 59 million citizens, tune into original digital video programming at least once a month.

  
• Study: One In Ten Americans Streams Video Daily To A Connected TV
• One-Third Of CBS’ Digital News Channel Viewers Watch Via TV