children’s advertising

• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases
• Hasbro, Animaj team up to pair contextual kids’ ads with premium IP

  Hasbro and Animaj have teamed up to launch Lumee, a contextual advertising solution that will be deployed across well-known digital IP.

  
• Parents want ads that reflect “their emotional experience as a parent,” Moonbug study finds

  A survey of parents conducted by Moonbug details the qualities those caregivers want from content and ads.

  
• Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool

  Video advertising platform Precise TV is helping brands reach users under 18 by launching a targeting and measurement solution called PACE.