bereal

• Instagram’s new app is yet another riff on Snapchat
• Mobile game publisher Voodoo acquires social app BeReal for €500 million

  Mobile games publisher Voodoo has acquired "authentic" social media app BeReal in a deal worth approximately €500 million.

  
• BeReal heads to Coachella with a plan to depict “RealEvents”

  At Coachella, BeReal will kick off RealEvents, a feature that groups together posts from the same location (such as a concert).

  
• BeReal is getting real about branded content

  BeReal is expanding RealPeople and RealBrands to attract content from notables. Is sponsored content the next step?

  
• BeReal launches marketing push to put the “realest person on earth” on a Times Square billboard
• Here’s what Linktree’s 30 million users linked to in 2022
• BeReal is getting the presidential treatment
• BeReal wants to monetize its user base
• TikTok’s prompting users to post candid content–just like BeReal