Barb, a nonprofit measurement firm in the UK, is introducing Nielsen-style ratings for YouTube content on TV screens.
audience measurement
-
A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings
-
The UK wants to measure YouTube more like TV
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- Blog Action Day: 'Big Ideas' from GOOD and Babelgum

- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Spotter’s new AI-driven “brainstorm partner” is getting creators 49% more views

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/24/2026







