Amazon

• Amazon invests in Spotter, giving creators a path to bigger ecom
• Amazon brought ads to Prime so it could fill them with shoppable links

  Duracell was one of the first brands to try out interactive ads on Amazon Prime Video, and the early results are encouraging.

  
• Markiplier starred in a Prime Video exclusive. Why isn’t Amazon promoting it?

  If your streaming service was the exclusive home to a TV series starring one of YouTube's longtime stars, wouldn't you be promoting the heck out of it?

  
• Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets

  At the end of 2023, Amazon announced it would enter its AVOD era by introducing ads to Prime Video, the movie and TV streaming service that comes bundled with its $14.99/month Prime membership. Ads began running Jan. 29, 2024, with Amazon setting an internal goal to sell $1.8 billion in video marketing commitments this year.

  
• Amazon cuts out the middleman and gets its own ‘Shark Tank’
• MrBeast hit with class action lawsuit from ‘Beast Games’ contestants
• Amazon wants you to buy its stuff while you’re watching TikTok
• MrBeast’s team blames ‘Beast Games’ filming issues on weather and CrowdStrike incident, says it wants to “learn from this experience”
• We finally know how much Twitch makes a year. Is it enough?
• MrBeast is reportedly closing a $100 million TV show deal with Amazon
• More layoffs at Twitch: The Amazon-owned streamer is cutting about 500 jobs
• Amazon rolls out its TikTok-like platform for all users in the U.S.