Advertising Week

• YouTube wants to dominate the $2 billion podcast business. Its new audio ads can help.
• Snap Doubles Down On Docuseries, Unscripted Originals With New Shows From Kevin Hart, Loren Gray

  Snapchat is doubling down on docuseries and unscripted originals, it revealed at its Advertising Week presentation. The platform has now released more than 100 original shows, and says it currently has dozens of new series in development.

  
• Kevin Hart’s LOL Forges Multi-Year Deal With ‘Advertising Week’ For Podcast, Branded Studio, Event Integrations

  Laugh Out Loud, the Kevin Hart-founded digital comedy network, has announced a multi-year pact with the long-running Advertising Week (AW) conference franchise that will see the two companies partnering on a new B2B podcast focused on comedy and culture, launching a new LOL-branded content studio, and even working on event integrations with LOL talent appearing on AW stages across the globe.

  
• Snap Sets Series With Nikita Dragun, Bhad Bhabie, Will Launch New ‘Shows’ Page To The Right Of ‘Discover’

  Today, during Advertising Week, Snapchat announced the latest additions to its slate of premium, episodic Snap Originals series -- an initiative it launched last October in order to redefine television for the mobile era with vertically-oriented, interactive programming, touting five-minute episodes and a "hypervisual" approach.

  
• Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers
• Friday Rewind: Tubefilter News of the Week – September 25, 2009
• Four Conclusions from Madison Avenue