NewFronts

• The IAB has revealed the agenda for all four days of the 2024 NewFronts
• Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.

  The Interactive Advertising Bureau (IAB) has announced the schedule for the 2024 PlayFronts, which will feature gaming brands like Twitch.

  
• On the Podcast: Strikes gonna spawn some growth

  If Hollywood crew members can get some basic training in content creation, I expect we’ll be writing about a lot of them on Tubefilter six to nine months from now. 

  
• On the Podcast: ‘Cause YouTube is players, too

  There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.

  
• On the Podcast: Logan Paul and KSI did it
• On the Podcast: Ads are kinda hot right now
• Vevo unveils “celebrations-themed channel,” data-driven ad placements at NewFronts
• Amazon rolls out its TikTok-like platform for all users in the U.S.
• Canela Media’s upcoming content slate includes novelas, deportes, and “untamed ladies”
• TikTok’s new ad product offers placements next to “premium publisher content”
• Snapchat is bringing ads to its short-form Spotlight format
• TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts