Banking App ‘Current’ Taps TikToker Rahul Rai, Airrack For Inaugural Holiday Campaign

4 years ago

Current, the Gen Z-aimed banking app that has made influencer collaborations a crucial component of its marketing strategy, has just…

TikTok Is Trying To Stop Its Algorithm From Recommending “Clusters” Of Mental Health-Affecting Content

4 years ago

TikTok is looking for ways to adjust its powerful recommendation algorithm so users aren’t served strings of content that could…

UTA Purchases Strategic Advisory Firm MediaLink For $125 Million

4 years ago

UTA has acquired MediaLink, an eighteen-year-old strategic advisory firm founded by industry vet Michael Kassan (pictured above). As part of the…

Rally Hires Former Meta Exec Rob Collier, Says 77% Of Creator Partners Have Built Six-Figure Token Economies

4 years ago

Former Meta exec Rob Collier is joining Rally -- a crypto upstart that enables creators to launch their own digital…

Spotify Is Rolling Out Public-Facing Podcast Ratings

4 years ago

Spotify is launching a new podcast product aimed at amplifying discoverability – and porting over a feature that has become…

Here Are TikTok’s Top 20 Emerging Artists Of 2021

4 years ago

According to TikTok, 430 songs brought in at least one billion views each on its platform this year—a 144% increase…

Dr DisRespect Launches His Own Video Game Studio, ‘Midnight Society’

4 years ago

Gaming streamer Dr DisRespect, whose real name is Guy Beahm, is stepping behind the camera with the launch of his…

YouTube Celebrates ‘Minecraft’s’ Trillionth View With Nods For Top Creators

4 years ago

Minecraft has hit a major milestone. Since the first video about it was uploaded in 2009, content about the sandbox…

Twitch Hires Meta, YouTube Vet Kendra Desrosiers To Advocate For Underrepresented Creators

4 years ago

Twitch has named noted digital media executive Kendra Desrosiers global head of strategic programs and culture.  In this role, Desrosiers will…

Wheelhouse DNA Sets Brooklyn Beckham Cooking Show At Facebook Messenger

4 years ago

Wheelhouse DNA, the entertainment company’s one-year-old digital, audio, and influencer division, is teeing up a Facebook Messenger cooking series in…