Twitch has named noted digital media executive Kendra Desrosiers global head of strategic programs and culture.
In this role, Desrosiers will advocate for underrepresented creators and develop programs to celebrate their voices, Twitch said. She will also oversee corporate initiatives focused on social impact and work to strengthen Twitch’s relationships with colleges and universities.
Desrosiers will report to Twitch’s VP of global creators, Constance Knight.
“As Twitch has grown, our creator community has become increasingly diverse,” the company said, “and we recognized a need for a more bespoke approach to ensure all creators can thrive on our service.”
Prior to joining Twitch, Desrosiers was at Meta (formerly Facebook) for roughly three years, where she drove media partnerships marketing strategy. And before that, she spent six years at YouTube as head of creator marketing programs, where she launched the platform’s first-ever diversity creator marketing initiative.
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…
Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…