MIP LONDON’s spotlight on the creator economy: Executives from YouTube, Snap, Spotify, and Sidemen Productions

3 months ago

After introducing an "ambitious new focus" in 2025 that put digital content creators at the heart of its iconic France…

Syracuse University’s first-of-its-kind creator economy program takes shape

3 months ago

At the start of the 2025-26 school year, Syracuse University broke new ground by launching its Center for the Creator Economy. Through…

YouTube dominates TV screens, but are those viewers paying attention?

3 months ago

YouTube's commanding share of TV viewership has been well-documented. In 2024, it became the first platform to earn 10% of…

Moose Toys brings in Mark Rober, Salish Matter

3 months ago

Moose Toys, the company behind MrBeast's Lab toy line, has chased Netflix's heels twice now with new creator deals. In…

A “Familee Day” in New Orleans will turn the “Keith Lee effect” into a brand-building tool

3 months ago

In three months, Keith Lee will test how far his namesake "effect" can take him. The food reviewer, who is known…

Ad breaks during your breaks: Twitch is testing pause ads

3 months ago

Twitch wants to make ads a bigger piece of its revenue pie, so it's testing a new format that takes…

Little Dot’s new data digs into YouTube viewer habits across video lengths (and what happens when the algorithm changes)

3 months ago

In an era where more digital content is being produced than ever before - and where YouTube is talking up…

Cowabunga! In YouTube’s ‘kidslop’ era, ‘Teenage Mutant Ninja Turtles’ could be a perfect fit.

3 months ago

The Teenage Mutant Ninja Turtles are returning to YouTube, except this time, they won't be voiced by Nice Peter and EpicLLOYD. As part…

U.S. TikTok has a “Local Feed” that can harness your precise user data (if you want)

3 months ago

The push for the U.S. TikTok deal was driven by lawmakers' desire to control the user data of American citizens.…

The 2026 NBA All-Star Weekend is in the “creator capitol of the world.” Here’s what’s going on.

3 months ago

As Super Bowl LX fades into the rearview mirror, the creator world is moving on to the next big U.S.…