News

• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/15/2024

  Big Studio is putting a new twist on the skibidi toilet meme through YouTube Shorts videos that ask viewers to share their morals.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/15/2024

  Luccas Toon is using the power of patient pacing to rake in millions of views on gamified YouTube Shorts videos.

  
• Location-obsessed creators put GeoGuessr on the map

  The GeoGuessr community is becoming seriously competitive, and drawing serious viewership. The "where in the world are you?" video game launched its first-ever World Cup in 2023, and just completed its second global competition with a peak of 254,918 concurrent viewers--more than triple the first Cup's viewership.

  
• Financial creators are the new money managers, and Yahoo! is buying in
• Spotify wants to pay YouTubers millions for their videos
• TikTok, Meta, Snap team up to protect teens (and themselves)
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
• Elon Musk wants X’s gaming program to be the new Kick
• Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours
• YouTube’s pause-vertising is here
• 60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?
• The shutdown of a Russia-backed media company raises new questions about political influencers
• International creators are crushing it on YouTube. Now they can use non-English handles.
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• Influencer marketing firms unite as gen.video acquires Bounty
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen
• Is Snapchat good for your mental health?
• Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone
• MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos
• Watch out, Google: TikTok wants to be a “discovery engine” for travelers
• FX’s new ‘English Teacher’ got his start on YouTube
• Babish enters next phase of culinary universe with multimillion-dollar investment
• TikTok is going back to Washington (on a hockey jersey)