News

• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/22/2024
• Will Fortnite players tee up for virtual golf?

  Golf is a huge thing in our space lately, with the PGA Tour holding its first-ever Creator Classic, golf-focused creators like Bryson DeChambeau (who played a round with Trump to promote the latter's presidential campaign) getting their moments in the spotlight, and the sport as a whole crushing it on YouTube. Gaming and entertainment brand Topgolf is teeing off with this trend: It's partnered with Fortnite and a handful of creators to introduce a custom branded map.

  
• California is tackling addictive social media feeds at the state level

  California Governor Gavin Newsom has signed a bit that aims to protect underage users from addictive social media algorithms.

  
• Twitch is finally bringing merged chats to multi-creator streams

  Twitch really, really wants more streamers to make content together. And, to encourage that, it's finally adding the feature that killed Squad Stream.

  
• Have you heard? One Paul brother says boxing is over, but the other is hitting back at his critics.
• Discord wants to improve its ad game
• Chipotle is looking for the next Keith Lee
• Sony’s new kids hub could become the biggest thing on YouTube
• Should YouTube introduce revenue-sharing for reaction content?
• TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist
• Twitch invites its community to drop into ‘The Glitch’ in ‘Fortnite’
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.
• iShowSpeed got one million concurrent viewers in one of Asia’s most creator-obsessed countries
• French YouTuber Inoxtag just sold 350,000 movie tickets in 24 hours
• Do newsletter writers want to be streamers? Substack is going to find out.
• MrBeast hit with class action lawsuit from ‘Beast Games’ contestants
• NIL hype helps ‘EA College Football’ score 6.5 million players in 2024
• YouTube wants creators to share the Hype
• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business
• Patreon is finally trying to establish a network effect
• Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day
• Snapchat puts the spotlight on video content with TikTok-y redesign
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way
• MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria