News

• YouTube’s first podcast head is out, but updated audio ads are in
• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror

  Sam and Colby starred in the Gospel Stats Weekly Brand Report with a video that featured Latin American superstar Fede Vigevani.

  
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts

  As TikTok users attempt to "colonize" YouTube Shorts, BuzzFeed is making a big investment in a new social platform.

  
• More than half of Americans over the age of 11 have watched a video podcast

  The latest edition of Edison Research's Infinite Dial report found that podcasts have reached an unprecedented level of saturation in the United States.

  
• After generating billions of monthly views, Toys and Colors lands Sesame Street collab
• Good Good just got $45 million to grow its YouTube golf empire
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.
• Roblox cozies up to creators with promises that it’ll recommend their games
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.
• More than half of brands will pay YouTubers to market their products this year
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• Lilly Singh is launching a network for South Asian YouTubers
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• Formula 1’s fastest-growing fan demographic is Gen Z girls. Female content creators are helping drive their interest.
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
• Turns out Gen Z doesn’t like video podcasts. Now what?