News

• Have you heard? KSI got trolled by Drake.
• Top 100 Most Viewed U.S. YouTube Channels • September 2024

  Rising creator Tyler Vitelli is bringing storytime to our U.S. Top 100, one YouTube Shorts video at a time.

  
• Top 100 Most Viewed YouTube Channels Worldwide • September 2024

  The sigma trend is still alive and well on channels that cater to Gen Alpha and other young audiences. Just look at Adhemz.

  
• The country of Switzerland hosted Creator Camp to inspire a bunch of bangin’ tourism films

  Sixty percent of TikTok users say they've visited a new place after seeing it featured in travel content. That's a pretty significant figure--and it's indicative of Gen Z's growing thirst for travel, which content platforms, brands like Southwest, and new media companies like LOST iN have recognized could be a significant driving force in sales of plane tickets, hotel stays, and package holidays.

  
• Netflix wants to make live TV work. So it’s getting John Mulaney to host its next show.
• Advertisers don’t want to give X money, so it’s finding another way to pay creators
• Whalar’s acquisition of Sixteenth brings more consolidation to creator management world
• Need a gift guide for the 2024 holiday season? Creators can make their own.
• The Kamala Harris campaign let viewers watch World of Warcraft and a Tim Walz rally at the same time
• Enter the “Nutterverse,” Nutter Butter’s trippy TikTok rebrand
• Hey fellow teens, Zuck wants to stream video games, too
• TikTok Shop wants U.S. sellers to learn from Asia’s booming ecommerce market
• TikTok is a news source for U.S. adults, but they’re not following traditional media outlets
• McDonald’s is launching the Chicken Big Mac, and Kai Cenat is the official taste tester
• Valkyrae becomes a CEO with the launch of Hihi Studios
• Twitch clarifies dress code for VTubers
• LOST iN is signing creators to be the face of its brand. Here’s how it’s avoiding the BuzzFeed pitfall.
• Revzye gets $5.5M to TikTokify homework
• Apex Legends streamers are spawning at a themed hotel in Chicago
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/06/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/06/2024
• Kick courted edgy creators. Now it has to deal with them.
• The Hawk Tuah girl’s fame is lasting longer than 15 minutes. How is she doing it?
• Top 5 Branded Videos of the Week: Twins, tigers, and total nightmares