News

• Twitch is getting backlash for its bans (and unbans). CEO Dan Clancy stepped in to explain why things are “tricky.”
• Amid an executive exodus, TikTok is negotiating with burned-out employees

  With the potential of a U.S. TikTok ban leading to an executive exodus, remaining employees are reportedly facing an ultimatum.

  
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.

  Meta is letting Facebook creators monetize public Stories, turning disappearing posts into a revenue stream.

  
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year

  YouTube Shorts presents remarkable opportunities for influencer marketing campaigns, according to a survey conducted by eMarketer.

  
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Can old TV shows find a Netflix Effect on YouTube?
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.
• Reddit is the internet’s fastest-growing social media site. Why?
• India’s YouTube obsession is turning rural villages into creator hotspots
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries
• YouTube thinks a more human touch will cut down on demonetization mistakes
• Best Buy will make creator storefronts its new points of sale
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs
• Instagram is sliding into your DMs with 20 new features
• Game studios have helped make Roblox a multibillion-dollar business. Are they getting squeezed out?
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment
• Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas
• Trump may give TikTok another reprieve. Will a deal ever get done?
• 2024 was Kickstarter’s biggest year yet. Here are the creators who raised $706 million.
• Kick creates fund to pay developers who use its API to make third-party tools