News

• Someone paid $207 million to turn Napster metaverse
• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast

  "Brandcast will showcase how YouTube has redefined entertainment by giving the reins over to a new class of performers and studios that are commanding every way viewers watch, fandoms and the entertainment industry, at large," YouTube said in a company blog post.

  
• YouTube is making Shorts views go up

  YouTube is changing how it counts Shorts views so that its vertical videos can offer similar metrics to TikTok and Instagram.

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
• YouTube’s first podcast head is out, but updated audio ads are in
• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts
• More than half of Americans over the age of 11 have watched a video podcast
• After generating billions of monthly views, Toys and Colors lands Sesame Street collab
• Good Good just got $45 million to grow its YouTube golf empire
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.
• Roblox cozies up to creators with promises that it’ll recommend their games
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.
• More than half of brands will pay YouTubers to market their products this year
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.