News

• The sun never sets on the Sidemen empire
• Night launched a marketing agency to matchmake brands with creators

  Talent management company Night is launching Night Advisory, a marketing arm that has already partnered with brands like NASCAR.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/21/2025

  The killing of Charlie Kirk has created a moment of extraordinary attention and audiences aren't stopping at a single channel. They're watching Candace Owens, too.

  
• Top 5 Branded Videos of the Week: Balls and chains

  Our latest Gospel Stats Weekly Brand Report is a check-in with the real world. It's got exes, escalators, iPhones, and football, with the added bonus of LEGOs thanks to omnipresent sponsor RAID: Shadow Legends. Some of the usual suspects populate our top 5 in terms of creators, and their videos this week remind us that however much of an escape watching YouTube can be, savvy creators are always plugged in to what's happening beyond cyberspace, too.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/21/2025
• What would happen if you could talk directly to the recommendation algorithm? X is about to find out
• NFL embraces the second screen–and the engagement boost it brings
• YouTube and Creators HQ launch their first MENA creator academy in the leadup to 1 Billion Followers Summit
• Have you heard? Hasan Piker has words for Charlie Kirk, Glitch Productions has a new show, and Gary Vee gets Stan
• Meta is paying developers $2.5 million to make mobile games for Horizon
• YouTube is taking over TV viewership in the U.K. Legacy broadcasters are not happy about it.
• MrBeast, Salish Matter, Anthony Padilla, and Ian Hecox soar into ‘Angry Birds 3’
• Fortnite challenges Roblox with in-game item sales, zero revenue split through 2027
• How do online platforms contribute to radicalization? The House is asking tech CEOs to answer.
• Disney fined $10 million for failing to label YouTube videos as “made for kids”
• MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.
• Creator-curated storefronts hit the mainstream thanks to brands like Sephora and Condé Nast
• Digital platforms are introducing new age verification systems to keep kids safer online. Lawmakers are taking it even further.
• The TikTok ban got delayed again, but Trump says the deal to create new, U.S.-owned app is done
• Charli and Dixie D’Amelio are playing dress up with their childhood toys in Roblox
• Let’s make a deal: YouTube caters to brands and podcasters by making its ads more flexible
• YouTube’s major livestreaming revamp: Ads that don’t stop streams, simultaneous horizontal/vertical broadcasts, and more
• Top 5 Branded Videos of the Week: Money money money
• Nepal’s Discord election shows that platform bans won’t deter Gen Z politicos